Europe, Middle East, Africa | ADT Worldwide
 
ADT Technology Provides Business Intelligence for Grupo Cortefiel Stores in Europe
08 September 2008

Grupo Cortefiel has installed Sensormatic® SmartEAS® technology from ADT, Europe’s leading provider of electronic fire and security solutions, in all of its fashion stores in Spain, France, Belgium, Luxembourg, Portugal, the Czech Republic, Poland, Austria, Hungary and Germany. The solution links information from the anti-theft, alarm management, people counting and point-of-sale (POS) systems with the SmartEAS® platform to provide business intelligence that can be used to optimise processes and improve profitability.

ADT has installed the Sensormatic® SmartEAS® technology in the Cortefiel, Springfield, Pedro del Hierro, Milano and Women’Secret stores. The solution can be used to monitor the flow of people in stores and analyse and manage the anti-theft alarm systems. SmartEAS® takes the data obtained from each Grupo Cortefiel store and automatically generates exception-based reports that can be used to help enhance the efficiency of the anti-theft systems and reveal how sales figures compare to store traffic.

Together with its source tagging programme and its Sensormatic® anti-theft systems, which are also provided by ADT, Grupo Cortefiel has introduced an integrated solution for loss prevention and business intelligence which can be used to deliver outstanding protection for its entire network and improve store operations.

“Delivering business intelligence is the next step in terms of loss prevention,” says Ricardo Arroyo, ADT Director of Strategic Accounts (Retail) for Southern and Western Europe. “Our SmartEAS® technology will allow Grupo Cortefiel to efficiently link and use the information from its anti-theft and POS systems. This integration provides real-time intelligence at store, region and corporate level, enabling the ability to act quickly.”

ADT offers a complete suite of electronic security and operational tools for retailers around the world and serves 9 of the top 10 global retailers.

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NOTES TO EDITORS

About ADT
ADT, part of Tyco International, designs, installs and services electronic fire and security systems for residential, business and government customers. In Europe, the Middle East and Africa, ADT's products include intruder alarms, closed circuit television, access control, electronic article surveillance, radio frequency identification, fire detection, integrated solutions and monitoring. They are used to deter thieves and protect people, goods and property. For more information visit www.adtemea.com.

About Grupo Cortefiel
Grupo Cortefiel is a leading company in the fashion sector. The group owns the Cortefiel, Pedro del Hierro, Springfield, Milano and Women’Secret brands and has 9,480 employees and a sales network of more than 1,436 stores in 49 countries.
*data from 29 February 2008

For more information, please contact:
Porter Novelli:
Jorge Fernández
Ana Sierra
Tel.: 91 702 73 00
e-mail: jfernandez@porternovelli.es
ana.sierra@porternovelli.es

ADT Spain:
Paloma García
Tel.: 91 631 39 99
e-mail: pagarcia@tycoint.com