ADT announced today that its innovative Sensormatic® iREAD™ platform won a prominent industry award for “RFID Excellence in Business” at RFID World 2008 in Las Vegas. This award is a significant achievement as it recognises the company’s commitment to forward-thinking radio frequency identification (RFID) solutions for implementing item-level intelligence in retail environments. 

The second annual awards ceremony was held on September 8, 2008, at the MGM Grand Hotel. It honoured RFID industry innovators and luminaries who have demonstrated the benefits of the technology’s application. Independent judges from across the RFID industry chose the winners. RFID Revolution, a leading education and consulting firm, sponsored and administered the selection process and awards ceremony.

The Sensormatic® iREAD™ platform took top honours in the Excellence in Technology award category. With it, retailers can improve the integrity of item-level data and gain greater visibility into store operations, allowing them to become more predictive and proactive in improving profits.

The award also recognised the Sensormatic® tag and detacher devices that are integral parts of the Sensormatic® item-level intelligence solution suite for the retail apparel industry. While the Sensormatic® hard-tag platform is globally known as a loss-prevention technology, it is now a tag and detaching system able to carry both RFID and electronic article surveillance (EAS) capabilities. With a single, reusable hard tag, apparel retailers can gain both item-level security and inventory visibility.

In selecting the iREAD™ platform, judges Dr. Dan Dobkin, from Enigmatics, and Doug Martin, from RFID Applications, said: “The Sensormatic® iREAD™ platform is a clever perpetual inventory system that uses a minimal amount of hardware and is backwards compatible with existing electronic product code (EPC) Gen 2 readers and tags. Its inherent modularity and simplicity means retailers can adapt its capabilities to almost any retail display configuration. The iREAD™ platform provides a foundation for a single infrastructure integrating EAS, RFID and other sensor technologies to improve inventory control. The solution preserves data integrity, while dramatically reducing deployment infrastructure costs.”

Sensormatic® item-level intelligence solutions offered by ADT focus on operational improvements on the retail selling floor. They help provide information accuracy that drives intelligence back into the supply chain by improving the integrity of data from merchandise items on the store floor. The highly scalable, easily deployable Sensormatic® iREAD™ platform dramatically enhances the economics of in-store, item-level RFID deployments by reducing the number of readers, cables and antennas traditional RFID systems need.

“With the Sensormatic® iREAD™ platform, retailers can achieve better customer satisfaction and increased sales through improved item availability,” said John Smith, Vice President of Retail Sales for ADT Europe, the Middle East and Africa. “We will continue investing in forward-thinking solutions by integrating the EAS and RFID technologies to meet a variety of retailer needs.” 

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NOTES TO EDITORS

About ADT
ADT, part of Tyco International, designs, installs and services electronic fire and security systems for residential, business and government customers. In Europe, the Middle East and Africa, ADT's products include intruder alarms, closed circuit television, access control, electronic article surveillance, radio frequency identification, fire detection, integrated solutions and monitoring. They are used to deter thieves and protect people, goods and property. For more information visit www.adtemea.com.

For more information, please contact:
Porter Novelli
Chloe Joint
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email: chloe.joint@porternovelli.co.uk