Expanding on an existing relationship, ADT was chosen by Abercrombie & Fitch to provide our security solutions in their first flagship store in Spain.

The store will open later this summer in one of Madrid’s most emblematic locations.

Abercrombie & Fitch is a popular American retailer that focuses on casual wear. It has over 300 locations in the US and is expanding internationally. The company also operates three offshoot brands: abercrombie (childrenswear), Hollister Co., and Gilly Hicks. It entered the European market in 2007 with the London flagship store. Since then, the company has opened stores in Italy, Denmark and France. Belgian, German and Irish flagship stores will open later in 2011, in addition to the Spanish one.

Intrusion detection, EAS and CCTV are part of the contracted solution and have been chosen to fit in with the store’s branding and aesthetics. Our systems will cover sales and non-sales areas of the store to prevent and reduce shop-lifting and help with the supervision and management of all operations.

ADT ‘s experience with the customer’s three Hollister stores in Spain helped us understand their business and requirements and win this new project.

Well done to our colleagues in Spain: Israel Alcazar, Key Account Manager, and Eugenio Nombela, Project Engineer.

Maintaining a 12-year relationship with Druni helped ADT Spain renew our contract to upgrade the security system already installed in their stores, from Promax to UltraExit 24.

DRUNI are a Spanish chain of shops specialising in perfume, cosmetic and personal care products. The company was founded in Carlet, Valencia, in 1987 and have 180 shops and 1000 employees in Spain.

ADT’s previous excellent post-sale service to the customer gave us a clear advantage over the competition and contributed to this win. In addition, what made our proposition stand out was that our EAS system is not influenced by metal, as it usually happens, especially in RF technology, and can effectively detect the security label at the store exit. As 60% of perfumes have some metallic elements on their packaging, it’s important to the customer to have an effective security system in place to prevent shop lifting.

Well done to Carlos Matarranz, Key Account Manager, Spain, for fostering a longstanding positive relationship with the customer and renewing our contract.

In 2009, ADT Germany was awarded the first of seven orders to protect a Hollister store in Frankfurt. A few years later, having provided a great customer experience helped our German team expand this account by winning a tender for the installation of security solutions in the Abercrombie & Fitch flagship store in Dusseldorf.

Abercrombie & Fitch is a popular American retailer that focuses on casual wear. It has over 300 locations in the US and is expanding internationally. Hollister is a company of Abercrombie & Fitch and Global Account Customer of Tyco.

Intrusion detection, Intercom at the entrance and a CCTV system (worth €182k, including a control room with five CCTV surveillance monitors) are part of the security solution that will be installed in the store, in time for its December opening. Furthermore, ADT will install an access control system and EAS (a floor antenna FloorMax) worth €27k. All systems will be monitored from our alarm receiving centre.

Congratulations Markus Mikuta, ADM Core, Wolfgang Strauss, Account Manager, and Ahmet Kaynar, Project Leader.

ADT has been selected to serve as the security integrator for Boulevard Berlin, one of the largest inner-city retail centers in Germany.

The project, being developed by Multi Development Germany, is located on one of Berlin’s most important shopping streets – Schloβstraβe. When completed in 2012, it will offer 64,000 square meters of retail, leisure and office space along with parking for 1,200 vehicles.

ADT’s contract is with the electrical installation company, HELA Elektro. Boulevard Berlin has been divided into three construction phases with the goal of providing a safe and secure shopping environment. ADT has been involved from the project’s beginning in 2007, installing fire and intrusion detection systems and video surveillance cameras. In the second and third phases, ADT will install a variety of security solutions including fire detection with carbon monoxide alarms and smoke extraction as well as a public address system for music, sound and evacuation. Additional equipment and systems will include video surveillance cameras, people counting devices, intrusion detection, emergency call and a building management system.

ADT was able to win the contract for the final phases of the project due to its performance on the first stage and the fact that it maintains an office conveniently onsite. Well done Frank Deichmann, Sales & Marketing Representative.

ADT Italy has been chosen by Cooperative Operaie Trieste to equip their eight supermarkets in North-East Italy with Sensormatic Ultralane antennas, deactivators and labels.

Coop is a system of Italian consumers' cooperatives which operates the largest supermarket chain in Italy. The first cooperative shop was established in Turin in 1854.

Coop's system operates with 119 consumers' cooperatives with 1,446 shops, 56,384 employees, more than 7,205,497 members and an annual revenue of €12.8 billion. ADT installed EAS technology in two Coop supermarkets last year.

The customer was very satisfied with the system’s performance and also with our great customer service, which helped win this project and expand the account.

Luca Cappellini, Retail Manager, said, “This is a very important win in a tough market like food retail. It was a result of strong teamwork between the sales and technical department.”

Congratulations Daniele Grandi, KAM, Claudio Carugati, Area Manager Retail and Sergio Romanini, EAS supervisor.

Expanding on its existing relationship with The Port Authority of Ceuta, ADT extended its contract to improve the port’s access control system, based in the southern Spanish city of Ceuta.

This commercial port transports passengers, vehicles and cargo from the Ceuta to northern African countries and is also increasing its maritime traffic to serve commercial trade transfers along the Atlantic-Mediterranean seas. ADT has integrated all the access control and security systems in the west dock using the Software House C•CURE platform.

An extension of the existing access control system was installed in the vehicle boarding areas to restrict access to and from the port. ADT Spain has enjoyed a strong relationship with the Port Authority for the past two years, winning several contracts to help enhance port security and improve passenger safety.

Congratulations Javier Pozuelo, Sales Representative.

ADT has been working for more than 25 years with Carrefour in Spain, providing video surveillance, intrusion detection and access control systems.

ADT recently expanded its agreement, becoming the sole supplier of video surveillance systems for all of Carrefour’s stores in Spain. Over the past 40 years, the Carrefour group has grown to become the largest retailer in Europe and the second largest worldwide.

Carrefour currently operates over 15,000 stores and franchises. The four main grocery store formats are hypermarkets, supermarkets, hard discount and convenience stores. The ADT contract covers the renewal, upgrade and adaptation of the video systems in each hypermarket.

As part of Carrefour’s “Nocturnal Shut Down” project, the goal is to provide extended coverage and remote management of the video systems for CCTV equipment installed before 2005. Video systems will be renewed in 119 Carrefour centers using a leasing arrangement with full service maintenance contracts extending out six years for a total of 147 centers.

The video equipment is located in strategic centers of the Carrefour Group, including offices, stores and hypermarkets. With the new project in place, Carrefour will have total access to all the cameras and direct management of the domes and video recorders.

This win is significant because of the large revenue impact and the extended six-year contractual term. This helps ensure service continuity for existing and new store openings and provides an opportunity to layer in other technologies going forward. ADT won this contract after more than two years of negotiations and adapting the terms and conditions to meet the customers’ changing requirements. The video surveillance solution will help protect Carrefour’s employees, shoppers and distribution centers.

Key contacts and contributors to this win include Eduardo Jerez Tejada, Hilario Martin Galan and Alberto Sanchez Ballesteros.

ADT Germany will provide Fachmarktzentrum Oststeinbek a combination of fire and security solutions to cover an area of approximately 9000m², including shops such as Real and MediaMarkt. ADT worked with the customer, a general contractor, two years ago on a joint project in a hotel in Berlin.

Our offering covers the whole low-voltage solution including a fire detection system, ELA, SAT aerial and GPS reception system. It also covers intrusion detection, CCTV, escape route safety and passive data network and telecommunication. In addition, we won a service contact for fire detection, intrusion detection and ELA.

Installation work is expected to be completed in mid September and will be carried out during store opening hours, partly at night.

Well done Matthias Mennicken, Account Manager and Thomas Rentsch, Project Execution, for negotiating and winning this contract